The company I work for is on the “Web 2.0″ train. In fact, it’s quite stylish to say the phrase “Web 2.0″ in meetings and conversations. Ever since we had a Web 2.0 expert in to talk, people have been all hot and heavy over anything closely resembling RIAs or DHTML/AJAXy type stuff. Getting a Facebook application built has been a popular topic in the hallways these days, and the fine folks in marketing have decided to take on the task, as I have found out from an email requesting my assistance with some data feeds.

I began digging into the functionality of the application itself. What did the marketing team have in mind for this one? I found myself completely underwhelmed by their plans — a simple app showing product details. Wow. A suped-up banner ad disguised as a Facebook app. Brilliant. Not a social/ sharing/ collaborative element in the whole idea. You couldn’t pay me to add this kind of app to my Facebook account. More