Archive for September, 2008

Dear Big Business Technology Partner, it’s Me, Front-End Wed Development

Posted in: Business, HTML, Rant, Web Standards, Working

Do I mean nothing to you anymore? I mean, we sit in these meetings together and you pretend like I don’t even exist. Take yesterday for example: one of your cronies even said something like, “I don’t consider it code, like in the truest sense of the word”, or something along those lines. Oh, the arrogance and ignorance you portray sometimes. You and your buddies pacify me for a while, listening as I name off a growing list of needs that will help drive our business and utilize true and open standards for our markup, providing rich user experiences and a more informed consumer. But at the end of the day I always seem to come in last. The important conversations eventually trail off into some incomprehensible business cliche-ridden rant, in which the “action items” are really never acted upon.

Let me be frank. I am important. I provide lightweight, semantically rich markup DIRECTLY to the browser. I sit at the heart of most “Web 2.0″innovation (I hate to use the term, but I feel it’s the only language you might understand). While you languish in the background, stumbling over little details and wasting time in futile attempts to get it right, I am out there doing things that make a difference in an agile and cost-effective way.

I realize you may be a little threatened by all the focus on my front-end, as your bloated back-end has been used to all the attention for a while. There’s no shame in admitting that you don’t quite get what I do. It’s time to admit that the times are changing, and you should change as well, or I fear we will have to part ways – me, innovating, changing and evolving, and you, wallowing in yesterday’s glory years.

Oh, by the way, I’m platform AGNOSTIC… and it’s fantastic.

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Jay Myers
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