There is a good amount of chatter about the semantic web out there, but not a ton of concrete, working examples. I decided to put our Best Buy data to work and publish BBY SKUs in RDFa, using the GoodRelations e-commerce ontology. As I see it, simply publishing the RDFa is not an issue — the challenge is to apply real-world style and structure to the code to make it both machine and human readable. I’m trying to answer the question: is the RDFa model flexible enough to allow Joe Web Developer to successfully publish valid structured data while satisfying the desires of his design, business, and marketing counterparts?
I’m pleased with the first round of results, ~460K worth of “next-gen” product detail pages. Take a look at some choice example SKUs from the Best Buy product catalog:
- Music SKU: http://products.semweb.bestbuy.com/y/products/9312861/
- Movies SKU: http://products.semweb.bestbuy.com/y/products/7590289/
- Software SKU: http://products.semweb.bestbuy.com/y/products/9509686
- Games SKU: http://products.semweb.bestbuy.com/y/products/9346442/
- “Hardgoods” SKU: http://products.semweb.bestbuy.com/y/products/8967228/