Business Use Case: OpenID Enables Easier Account Creation Options on Commerce Sites

With much recent attention of OpenID swirling around the social media space, there are opportunities and lessons the ecommerce industry can use from the tremendous momentum and adoption of this open authentication standard. Ecommerce organizations are continually trying to streamline operations, cut down on SG&A, and provide better overall customer experience. In a more difficult economic climate, high dollars spent on call centers, often for basic maintenance activities (lost username & passwords, etc.), are (and should be) a target where companies can improve their processes via open technologies while decreasing customer frustration, lowering SG&A, and returning those savings back to a deserving consumer. There are countless scenarios where open principles can be applied for the benefit of the user and the company. This is a hypothetical project with a simple authentication alternative using OpenID.
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