I equate gaining marketshare in this internet economy to a millitary conflict. The army that wins will be swift, quick to react — guerilla in nature. It will be able to mobilize a smaller number of forces in a shorter period of time to achieve a greater impact.
We (my company) are the Goliath of the war. Great in number, but slow to react. Plodding, marching slowly, sometimes just keeping up.
I feel a revolution is in order.